Best Pratices in Measuring Customer Satisfaction Essay

| Best Practices in Measuring Customer Satisfaction. | Week 3 Assignment | Nicholas B. Fannings 5/20/2012 GM 588Professor K. Mayberry | Customer satisfaction has long been an industry focus as a measure of managerial strength and company profitability (Kelsey amp; Bond, 2001). The satisfaction of the customer is essential to the success of a company. There are many ways for organizations to determine how satisfied their customers are with specific products or services. Although there are, many different ways to measure customer satisfaction industry spanning best practices allow for consistent capturing and interpretation of collected data. Among the best practices of measuring customer satisfaction, include knowing†¦show more content†¦Keeping the survey short and specific allows an organization to gauge a customer’s relationship to them. A broad topic survey becomes susceptible to customers not answer the questions or the questions may not be answered in earnest. One good example the application of best practices involves the company CDW, which uses the internet and a program called Net Promoter (Baldridge.com, 20007) to capture data for measuring customer satisfaction. CDW ask three questions of the survey participants â€Å"What the customer plans to purchase, if they are committed and what would they [customer] do if we went away? (Baldridge.com, 20007)† The responses are grouped into categories promoters, passives and detractors based on the score ranging on a scale from 1-10. CDW reviews negative feedback from the surveys and responds with a quick and prompt response to that customer, which furthers customer loyalty and increasing customer satisfaction. Using these best practices described in the previously, these can be related to the College and University sector. It has not been until recently that academic institutions have concerned themselves with the concept of customer satisfaction as higher education moves into an era

Diversity Globalization Free Essays

Living in the 21st century, we are more connected to each other than ever. With that being said, there is a necessity for us to maintain our cultural diversity as we merge into such a multicultural world. Multiculturalism is, in essence, the study of how individuals from different ethnic, minority, or rural backgrounds receive, analyze, and respond to information that is presented to them. We will write a custom essay sample on Diversity Globalization or any similar topic only for you Order Now The principle of cultural diversity takes multiculturalism a step further, changing the mainstream approach so that the different ways of receiving, analyzing, and responding to information are all seen as being culturally aware. In the world of today we are all directly or indirectly involved in the cultural socialization and globalization. At times one is so much engaged in trying to blend in that one forgets to be a real â€Å"self†. Individuals are in the presence of dozens of new and unfamiliar cultures as a result of increased travel, international trade and foreign media contacts.Many people welcome this new diversity as stimulating and enabling while others find it unsettling and are fearful of losing indigenous cultures that is the basis of their livelihood. These feelings have been articulated in various outlets and have been the focus matter of administrative organizations. As a result, many governments in countries scattered around the world must decide how to resp ond to this situation. Statement of Problem Self is the consciousness of one’s own identity, an essential quality that make a person distinct from all others.In a multi-cultural global society, it is this â€Å"self† or diversity that must be maintained even at a cultural level. There are so many influences upon the world from Western societies, digital entertainment, merchandise, food companies, etc. , that individual rituals or customs of lesser nations begin to fall to the wayside. Along with this is the demise and complete destruction of indigenous groups around the world. This is the problem; throughout all of this globalization and modernization we need to hold onto individual and cultural grass root traditions.It is the loss of indigenous individuality that is instigating the lack of or struggle to maintain diversity in this world. Literature Review Over the ages, distant merchants have landed upon the shores of new nations and either claimed it as their own or created large settlements. These new pioneers have spread their principles and ideas either intentionally or not with no remorse or thought in respecting the indigenous cultures where they have forced their cultures. This has led to the struggle in indigenous people trying to maintain their identity and way of life against that of the new settlers.As a result of foreign trade, globalization has given rise the increased stream of assets. Foreign ventures in oil, gas and mining has risen four to five times between 1988 and 1997. Subsequently, there happens to be an abundant supply of natural resources in regions populated by indigenous people. These bands of indigenous people are greatly affected by this influx of outside investment and the foreign cultures that accompany it. The cultural uniqueness and socio-economic justness of indigenous people are being threatened in several ways.There is insufficient acknowledgment of the cultural importance of the land and territories that indigenous people inhabit. Mineral removal undertakings lead to extensive dislocation of communities and loss of their farmlands and it affects both their sense of cultural identity and their source of sustainable livelihood. On top of this, Indigenous people are excluded from decision-making processes involving the farm and properties that belong to them. Information gained by indigenous people is also easily misappropriated.Traditional knowledge about plants with medicinal value, food varieties that consumers demand and other valuable knowledge is quickly picked up by capitalists, who apply for patents on these knowledge. Forero (2003) concluded that seven thousand patents had been granted for the unsanctioned use of traditional knowledge or the misappropriation of medicinal pl ants. Developing countries, as well as individual indigenous groups, seldom have the resources to challenge these patents in foreign jurisdictions.The number of people living outside their country of birth has increased from seventy-six million in 1960 to one hundred and fifty-four million in 1990 and one hundred and seventy-five million in 2000 (The Guardian, 2001). Scientific advances have made travel and communications extremely fast, inexpensive, and reliable. Based upon this mixing of cultural groups, people are living amongst new cultures and rituals on a daily basis. â€Å"In the spring of 2007, 1,651 residents participated in a random-digit-dialed, computer-assisted telephone survey about a wide range of social and civic issues facing Los Angeles.The dataset also includes the census tract number corresponding to each respondent’s place of residence, enabling us to consider the demographic context of respondents’ views of racial issues. Census tracts are unlikely to correspond perfectly to residents’ mental image of the ethnic and racial mix contained in their â€Å"neighborhood,† but the tract identifiers provide a useful starting point to consider the consequences of multiple dimensions of diversity in local areas across Los Angeles. (Cohen-Marks amp; Faught, 2010)†The study concluded that there were consistent patterns based on race or ethnicity and that African Americans tend to have more negative perceptions of race relations than other ethnic groups in Los Angeles. This could have an impact regarding enhanced flow of investment, knowledge, cultural goods and people give rise to problems in cultural adjustment and issues of conflict management and control. While some countries oppose migrants from settling and invading their culture and taking up their jobs, others are more open and try to integrate foreign cultures into their own.The Human Development Report (2004) argues that societies and governments must not choose either extreme, but must chose a middle path whereby they can design country specific policies that widen choices by supporting and protecting national identities while also keeping borders open for choosing newer ways of life. Indigenous people are increasingly being drawn into global ne tworks. In the long term, cultural isolation is unlikely to be a viable although sometimes desired option (Smith amp; Ward, 2000).Global flows of goods, ideas, people and capital can seem to be a threat to national culture. It can lead to the abandonment of traditional values and practices and dismantling of the economic basis on which the survival of indigenous culture depends. A global culture is not about the English language or global brand identities – it is about universal ethics based on universal human rights and respect for the freedom, equality and dignity of all individuals. The aim of multicultural policies is to protect cultural iberty and expand people’s choices – in the ways people live and identify themselves – and not to penalize them for those choices. For instance, women in India usually wore saris at work in the 1980’s while they now feel free to wear blouses and trousers to work. People should not be bound to maintain an immutable box called â€Å"a culture† (Human Development Report 2004). One must understand that cultural identities are heterogeneous and evolving and they are subject to dynamic change due to internal inconsistencies and c onflicts that drive them.Findings For that reason, a strategy of multiculturalism is supported by the following four principles. First, defending tradition can hold back human development. Cultural conservatism can discourage or prevent people from adopting a different lifestyle which is concurrently followed gainfully by a different society. Although there might be much that is consonant with universal values and practices, much else might be inconsistent. Such inconsistencies can be removed by learning from other cultures.For instance, a community that is traditionally lazy can learn how people of other societies are more productive and are able to enjoy their life to a greater extent. Second, respecting diversity and differences is essential to becoming a global citizen. The fear of a loss of national identity and culture comes from the belief that cultural diversity leads to conflict. In fact, it is the suppression and opposition of cultural identity and social, political and economic exclusion on the basis of culture that can spark violence and tensions.Third, diversity thrives in a globally interdependent world. Today’s intensified global interactions can function well when these are governed by bonds of shared values, communication and commitment. Societies can develop cultural freedom by developing multiple and complementary identities as citizens of a state and members of a cultural group as well as being a global citizen (Human Development Report, 2004). Differences and diversity must be respected to avoid morbid mistrust for all things foreign resulting in policies that shut them out.Multiple and complementary identities are a reality in many countries where people have a sense of belonging to the country as well as to a group or groups within it. Lastly, addressing imbalances in economic and political power can help to forestall threats to the cult ures of poor and weak communities. Discussion Shutting out ones’ culture from external cultural interactions is not feasible in the face of constant change.However, governments and international institutions can form policies such that traditions consistent with universal values can continue while giving people the choice to change over to newer lifestyles while discarding ineffective ones. The current necessity is to launch pro-poor public and corporate governance, effective social and environmental policies and respect for human rights though discussions with governments, indigenous people’s organizations, industry, labor unions and academia.Many private companies and indigenous people are working together for development. The World Intellectual Property Organization’s General Assembly established an Intergovernmental Committee on Intellectual Property and Genetic Resources, Traditional Knowledge and Folklore in October 2000 (Human Development Report, 2004). Intellectual property rights are bei ng extended in countries like Australia to protect traditional knowledge of indigenous communities. The essence is to include and integrate indigenous people in a globally integrated world. States and international institutions need to take the following measures in order to incorporate the concerns of indigenous peoples into the flow of investment and knowledge: explicitly recognize indigenous people’s rights over their physical and intellectual property require consultations with indigenous communities and their participation for the use of any resource, thus ensuring informed consent, and empower communities by developing strategies to share benefits. Whether to treat cultural goods like any other commercial good or to make them an exception has become a highly contested issue in international trade negotiations.Some people consider products like films to be commodities with others feel that these are cultural products conveying values, ideas and meaning and therefore deserving special treatment. Accordingly several groups like those of film directors have led measures to insert â€Å"cultural exception† clauses into trade rules, thereby excluding cinem a and other audiovisual foods from their provisions. The cultural exceptions touch people’s concerns that their national cultures might be swept away by the economic forces in the global market, threatening their cultural identity.Many people fear that foreign films and television programs will spread foreign culture and eventually obliterate local cultures and traditional values. However, free flows of foreign products widen cultural choices and do not necessarily weaken commitment to national culture. Teenagers the world over listen to rap but that has not meant the death of classical music or local fold music traditions while attempts to shut off foreign influences might only lead to smuggled access to such products.Some countries, like Hungary, protect their productions through a quota of fifteen percent for national programs on the national television channel (Cohen, 2004). Once again, protection would involve reducing or blocking imports thereby decreasing expansion of diversity and choice. On the other hand promotion can help in maintaining healthy cultural industries while also keeping trade links open. In Hungary, six percent of the television receipts go to the production of Hungarian films.The 2001 Declaration on Cultural Diversity of the UNESCO set the stage for a number of international initiatives to encourage cultural diversity and biodiversity. The emergence of cultural industries can be supported by local governments. Local infrastructure can be created to export cultural products as well as build business incubators to encourage small and medium sized companies to market their products. International funds can also be mobilized for the same. Cultural tourism and partnerships with the World Trade Organization can disseminate advice to host communities on ways and means to protect and promote indigenous cultures.A number of creative methods can be undertaken to enhance the choices and enriching the changing culture. It is extremely common for more and more immigrants to be living in foreign lands while maintaining close ties with their country of origin through low cost travel and communications. There are polarized solutions to this issue. Some would like to acknowledge the diversity and promote the inclusion of immigrants, while an alternative advocated by anti-immigrant groups would be to close countries to flows of people reversing the trend of increasing diversity. Those fearing that immigrants threaten national values make three arguments: that immigrants reject the core values of the country; that immigrant and local cultures clash inevitably leading to social conflict and fragmentation and that immigrant cultures are inferior and if allowed a foothold would undermine democracy and retard progress, a drain on economic and social development. Accommodating multiple cultures is not an ea sy job and requires blurring the boundaries that separate â€Å"us† and â€Å"not us†.People easily feel the dangers of having to accept those that are â€Å"not us† into their own groups in the future with possible accompanying degenerations. Although accepting multiple cultures is difficult, history shows that it does happen. Contrary to popular beliefs that immigration can lead to cultural degeneration, immigration actually supports economic growth and development. Seventy percent of the foreign born students who get doctorates in the US A stay there and contribute to the country’s development.The way forward to this dilemma would be one of cultural recognition and socio-economic and political inclusion. Traditionally, there have been two approaches towards immigrants: differentialism and assimilation (Human Development Report, 2004). Differentialist polities help maintain clear boundaries between groups and respect them as separate communities, while assimilation policies seek to make immigrants become â€Å"more like us†. Both these approaches are inadequate for societies that respect diversity and differences.Culturally diverse societies are not predestined to disintegrate or to lose their national cultures and identities. Immigrants can in fact become full members of their adopted countries and still maintain ties to their countries of origin. The challenge is to craft polities that integrate the objectives of unity and respect for difference and diversity. Multiculturalism has recently become a third approach to integrating immigrants into the mainstream, one that recognizes the value of diversity and supports multiple identities. It began in Canada in the early 1960’s, when Prime Minister Pierre Trudeau articulated the idea in response to the challenges of a diverse population of indigenous people, French and English settlers (Human Development Report, 2004). Multiculturalism is not only about recognizing different value systems and cultural practices within society – it is also about building a common commitment to core, non-negotiable values such as human rights, rule of law, gender equality, and diversity and tolerance (IOM, 2003).Australia and India describe this as â€Å"Unity in Diversity† or Vasudevaya Kutumbakam – the world is a global family. Such a policy emphasizes not only the freedom of individuals to express and share their cultural values but also abide by mutual civic obligations. Conclusion Throughout this paper, the topic of globalization has been looked at through its effects on indigenous cultures. Indigenous cultures are affected by the flow of investment and k nowledge, flow of cultural goods and the flow of people.It was argued that a multicultural approach must be followed while respecting the diversity and differences of various cultures. None of the flows should be shut off in order to protect the indigenous as this can only lead to myopia and lack of informed choice. Cultures are naturally changing due to inherent inconsistencies and there is much to gain from diverse cultures. Indigenous people must be included in the decision making process related to their physical and intellectual property in an interconnected world.Cultural products can be promoted through creative funding without shutting off trade links. Immigrant populations are capable of nurturing multiple identities, which can be enriched through a multicultural policy based on respect for differences and diversity. A globally interdependent world needs a multicultural strategy for native residents and immigrants that incorporate the fundamental principles of human rights and duties that benefit everyone.Complementary identities, or one’s â€Å"self† can evolve across national boundaries under these circumstances and identity and freedom ca n then flourish in a culturally diverse world. References Cohen-Marks, M. , amp; Faught, J.. (2010). Perceptions of Race Relations in Contexts of Ethnic Diversity and Change. Sociological Perspectives, 53(1), 73-98. Retrieved November 5, 2010, from ProQuest Psychology Journals. (Document ID: 1989814121). Forero, J. (2003). â€Å"Seeking Balance: Growth vs. Culture in Amazon† The New York Times, 10 December. Human Development Report (2004). Oxford University Press: Oxford, England. IOM (International Organization for Migration) (2003). â€Å"Integration of Migrants: The IOM Approach. † Geneva. [http://www. iom. si/pdf/Indegration%20master. pdf]. Retrieved November 25, 2010. Lega, Nord (2004). â€Å"Stop Ai Clandestini† [http://www. leganord. org/a_2_docpolitici_ clandestini. htm]. Retrieved November 24, 2010. Smith, C. and Ward, G. K. (2000). Indigenous Cultures in an interconnected world, UBC Press: Vancouver. How to cite Diversity Globalization, Papers

Divine Right of Kings Richard Ii free essay sample

A key aspect to understanding Acts Ill and IV in Richard II is the divine right of kings and how God deeply impacts these characters decisions and actions. The king is supposedly chosen by God himself and is ideally a fgure of a natural born leader and warrior. Naturally, since England was predominately Catholic at the time, going against God in any way was unacceptable. The people were to trust the King and not question his decisions, for they were Gods will and decisions as well. There is also a deep sense of content by the characters that God will sort out all of their disputes by hoosing sides and the righteous will reign. In Act I Gaunt says, Gods is the quarrel/for Gods substitute/ His deputy anointed in His sight/ Hath caused his death. (37-39) referring to the fact that God gave Richard the power and Richard plotted with Mowbray in Gloucesters death, thus God had a hand in Gloucesters death for whatever reason. We will write a custom essay sample on Divine Right of Kings Richard Ii or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Gaunt continues to say the which if wrongfullyJLet heaven revenge; for I may never lift/An angry arm against his minister. (39-41), further instilling the faith that God will handle whats right and that its not his place to intervene. Weve witnessed throughout the play King Richards pompous attitude about his kingship. In Act II Scene II the ideals of God are furthered as we continue to see Richards downfall (and humbling) and Bolingbrooks up rise as the new king. Carlisle compounds the ideal of God and His choice to give and take the divine right by stating, in lines 27-30, Fear not, my lord. That power that made you king/Hath power to keep you king in spite of it allJThe means that heavens yield must be embraced/And not neglected . Richard continues this ideal by stating in lines 9-61, To lift shrewd steel against our golden crown,/God for his Richard hath in heavenly pay/A glorious angel. Then, if angels fight,/Weak men must fall; for heaven still guards the right. The main ideals in this excerpt is his Richard, Richard here is emphasizing the fact that God chose him to begin with but that heaven still guards the right so whomever God wants to have the crown will be the one who rules. Richard himself even realizes that he does not have the divine right when he foreshadows the death of kings (Act Ill Scene II linesl 55- 162). Essentially this whole play has a deep underlying scheme for religion and Gods power over man. Throughout the play, we observe Richards obvious flaws and serious crimes, but no one takes any real initiative to go against him because they would be going against God. Its rather radical that Bolingbroke continually challenges the King from Act I at the trial to the eventual taking of his crown. This continues the theme of characters going outside of the social norm and questions whether Bolingbroke is right to take the crown or if his sins will be punished by God in heaven.

Local SEO How To Increase Your Local Search Rank

Google and other search engines are constantly working to provide searchers with the most relevant and useful information available. One way they do this is by prioritizing locally relevant results. For businesses, maximizing your local search rankings can make a significant and immediate impact on your bottom line. This post covers the basics of local SEO, key tips for improving your local search rank, and some of the challenges you may face along the way. Let’s jump in. Free Actionable Bonus: Looking to elevate your SEO strategy? We partnered with Jay Baer of Convince Convert to create this free ebook on 6 Ways to Fix Your Barebones SEO Strategy What is Local SEO? Search engines use location as one of the key factors when ranking the most relevant search results.So, if you’re in Chicago and you search for a pizza place, your search results will be totally different to someone conducting the same search in New York City. Due to the increasingly localized nature of search results, it’s important that your SEO content sends the right signals to search engines and human users to let them know that your website is relevant to them within their specific geographic area. Why Local SEO is Important According to Google, 46% of all online searches performed and nearly one-third of all mobile searches are related to location. The most common query is to find information about a specific business like a company address or phone number. The shift to localized search results makes it essential for marketers today to focus on creating more local content. It’s not enough to simply sprinkle a few local keywords on your homepage. To make a real difference to your search engine rankings, you need to build pages based on each specific location relevant to your business. You can do this by incorporating descriptive keywords about your town, city and state into content pieces that are relevant to your target audience. Difference Between Local SEO and Broad-Reach SEO Google’s local pack now appears for local searches with a map and three local business listings. This local pack appears for at least 93% of searches with local intent, so it’s an incredibly powerful piece of â€Å"free advertising† if you can make it onto this list. As an example, if you search for â€Å"painting classes nyc,† the top-rated painting school in New York – The Art Studio NY – ranks number one in the local pack. The listing includes the name, address and phone number (NAP), a Google Map, Google Reviews, hours, a website link and directions. By focusing on local SEO, businesses with locations scattered around the country can dramatically increase their online exposure. Unlike broad-reach SEO, which is highly competitive, local SEO can quickly generate quality leads. This also means a difference in keyword strategy. For example, a national insurance company might want to rank for the term â€Å"cheap life insurance.† However, a local insurance firm that mainly serves local residents would want to rank for â€Å"Springfield insurance company,† or whichever location is relevant. Location-based keyphrases and local content also have less competition. Keys to Improving Your Local Search Rankings If you’re a small to medium-sized business, competing against larger organizations for search engine prominence is out of the question. To reach more customers, you need to optimize your content for a local audience. Local search results can have a major impact on sales: 76 percent of consumers who conduct a local search on their smartphone visit a business within 24 hours 30 percent of those searches result in a purchase. To ensure people find your business, you need to use content marketing and local SEO techniques to increase your website’s local rankings. So where do you begin? 1. Get the Basics Right First, you need to make sure Google and other search engines know you’re a credible business and understand what you offer. Optimize your title tags, headers, meta descriptions, and images with relevant local keywords. Optimize your content (more on this later). Make sure the NAP (name, address, and phone number) information is consistent across your website. Improve your website’s internal linking structure. This supports website navigation and the ranking power of your web pages. 2. Claim Your Business on Google My Business Get your business listed on Google My Business and make sure your profile is complete. When categorizing your business, stick to the relevant ones that specifically describe your business. Also, remember to upload photos to your listing and use images that instantly show users what your business is all about. 3. Get Listed on Local Directories It’s free to list your business on online directories such as Google My Business, Bing Places for Business, Yahoo Local, Yelp, Superpages, Best of the Web, and Citysearch. Also seek out industry-specific directories. Include: Local keywords in your business description. Your up-to-date NAP information. Your hours of operation. Your main products and services and acceptable payment methods. 4. Find Relevant, Local Keywords Using the right keywords in web content and blog posts is crucial for local SEO. Use a tool like Google Keyword Planner to search for keywords relevant to your business. Go for ones that have high search volumes and low competition. Find out more in our post: Keyword Optimization and How to Target the Right Search Terms. Also check out the Google Ads help page. 5. Create Localized Pages and Content If you have more than one store, create separate location pages. These can include unique store descriptions, hours of operation, parking info, testimonials, news, and offers. Avoid duplicating content across multiple location pages. Post more local content on social media and include local keywords in your profiles. Search engines use social media indicators like shares and links to determine the relevancy of a business. 6. Write Localized Blog Content Regular blog updates drive traffic and boost search rankings. Use your keyword list to create content related to your business, location, and industry. For example: Local news stories. â€Å"Best of† lists. How-to articles. Location guides. Employee stories. Behind-the-scenes details of your business. Learn more about our blog writing service. 7. Encourage Customer Reviews. In our previous example, The Art Studio NY uses many customer reviews throughout its site to boost their local SEO. Google seems to favor businesses with stronger reviews. 8. Extend Your Reach Using Social Media Start promoting your local content on social media channels like Facebook, Twitter, Instagram, and LinkedIn. Join relevant local groups and share your content. To boost your local visibility: Include local keywords in your account profiles and descriptions. Ensure your NAP information is consistent across sites. Include links to your website in your â€Å"About† section. Use location-specific hashtags. Promote local events. For more social media tips, visit our guide: How to Build a Social Media Content Strategy. 9. Optimize Your Mobile Experience According to a recent study, 57 percent of all U.S. online traffic now comes from smartphones and tablets2. Given that nine out of ten smartphone users conduct local searches3, your website needs to be mobile-friendly if you want to remain competitive. To find out more, read our post: Essentials to Make Your Content Mobile. 10. Get Active in Your Local Community Getting involved in your community will build brand awareness and could result in a link to your website from a local media outlet. You can also write about your activities in future content. For example: Attend a community event. Host a local event. Sponsor a local event. Support a local charity. Volunteer time for a local initiative. Donate your business space to a local group. Be a guest speaker at a local school. Host a local contest. 11. Create Linkable Assets Conduct a local study by asking people questions about your industry and publish the results. Or pull together a list of statistics focused on your area of business. This gives other businesses and bloggers the opportunity to reference and link to your content. Need help creating linkable content assets? We can help. Challenges of Local SEO A recent Google survey revealed that four out of five people used search engines to find out local information such as business hours, directions, and product availability. 1. Being Locally Relevant With More Than 1 Location For companies with multiple store locations and location-specific details to deal with, it can be difficult to keep all the information up to date. You have to make sure local business names, addresses, phone numbers, and opening hours are accurate, there are also the various deals, images, website URLs, and information about products and services to keep up to date. The key is to manage all of this data properly, and ensure each location is aware of the broader challenge of remaining relevant in local search results. There needs to be a consistent strategy communicated from the top down to every level. The universal data regarding the brand must be consistent across all online platforms, but at the same time individual store information needs to updated regularly by designated team members. If the data can be collected in an online database, any new information can be added by individual team members and the entire process can be overseen by data management personnel. 2. Incorrect Profiles and Listings The problems of data management have been compounded by multiple online marketing opportunities. With Google+, Yelp, Foursquare, Facebook, and more platforms offering various opportunities for brand promotion, there needs to be a reliable system in place to make sure details are consistent across every platform. If there are any inconsistencies, they’ll be picked up by Google, and this could seriously impact search rankings. The key is to ensure all online social media profiles and directory listings contain the same information regarding names, addresses, phone numbers, and other details. You can verify locations into Google My Business, and you can check how your company details are being displayed online using services like Yext or Moz Local. 3. Other Considerations There are other things to consider when it comes to making any business more visible in local searches. Here are some important strategies to bear in mind for local SEO optimization: Optimize website content for mobile devices. Every company location should have its own web page, optimized with location details. This means ensuring meta data includes all the relevant local information Make sure web pages load quickly. Using Google’s PageSpeed Insights, you can check your website is optimized for every device, and get help with improving site speed. Ultimately, quicker page load times will boost search rankings Improve click-through rates. By optimizing meta descriptions – the descriptive content that appears in search results underneath page titles – you can improve click-through rates to your website. More engagement can impact search rankings Consider having separate Google+ pages for each location. Make sure each location has a strategy for updating their Google+ page. Each location will need to understand SEO best practices and have a consistent approach to delivering primary business information Use analytics tools. These will help businesses understand where their traffic is coming from and which marketing strategies are working In Summary For long-term local SEO success, these strategies should be a core part of your marketing activities. If you schedule some time and follow these steps, you’ll steadily build brand awareness, reach more local customers with your content, and gain the competitive advantage. Is it time for your brand to focus more on local SEO?

Miracles Do Exist essays

Miracles Do Exist essays Do you ever feel lonely? Have you ever lost all hope and then out of nowhere all your troubles are gone? Boyz II Mens song, The Color of Love, speaks of these painful feelings and how to overcome them. I decided to write about this song because loneliness is a universal feeling that we can all relate to. When you feel alone you can experience confusion and mixed emotions. These mixed emotions can lead you to do things you might not want to do or you do not realize at the moment what it is that you are doing. Loneliness is something that everyone has gone through and there is no denying it. When you feel lonely all you want is some sort of comfort and advice. Someone to help you through the good times and the bad times. If you are lucky that special person will be by your side to help you and show you the way to happiness. After overcoming hard times everything seems to fall back into place and you do not feel out of place anymore. And I was at the end of my rope, I needed someone to cut me loose. To me this quote means going through hard times and yearning for someones attention. This verse explains how the artist was lonely and needed someone to help him through his hard times. He needed someone to give him advice and ease his pain. Being at the end of your rope means to have nowhere else to go and either your life ends there or you find a way to go on with life. It is like that is all you can take and you need to let all of that pain out by talking about it to someone so that you do not have to carry your burden anymore. When the artist is singing this verse the music is really soft and this song might put you into a soothing mood. It is a slow song that can relax you. The second verse talks about how to overcome your pain. An angel out of the blue gave me the sense that I might make it through, describes how a special person out of nowhere put the artist back on ...

Double Possessive

Double Possessive Double Possessive Double Possessive By Maeve Maddox A reader asks, What are your thoughts on double possessives? For example: Friends of Sues   Friends of my aunts Friends of his Friends of hers Friends of theirs Friends of mine You will find the double possessive question and animated discussions of it on hundreds of language sites all over the web. It remains popular because it has no simple answer. First let me say that the reader’s fourth example, â€Å"friends of her’s,† would never be an option for anyone: the pronoun must be spelled either her or hers. The â€Å"double possessive† is so called because the preposition of, the possessive pronouns hers and theirs, and the ’s all signal possession. The construction is also called â€Å"double genitive† and â€Å"post genitive.† The objection to â€Å"friends of Sue’s† and â€Å"friends of mine† is that the of ought to be sufficient. Granted, â€Å"friends of Sue† is a reasonable option, but no native speaker is likely to say â€Å"friends of me.† The intractability of the question lies in the fact that in some contexts the double possessive is idiomatic. As far as a rule can be stated, it is this: Generally, what follows the of in a double possessive will be definite and human. For example, we might say â€Å"friends of Sue’s,† but not â€Å"friends of the university’s.† Another guideline is that what precedes the of will usually be indefinite. For example, â€Å"a friend of Sue’s.† When the preceding word indicates something definite, the second possessive is dropped: â€Å"the best friend of Sue,† â€Å"that friend of Sue.† On the other hand, one might say, with some emotion, â€Å"That dog of Sue’s is a nuisance.† Sometimes the double possessive is needed to avoid ambiguity. Compare: The mansion contains portraits of the owner. The mansion contains portraits of the owner’s. In the first sentence, the portraits are of the owner (i.e., they present a likeness of the owner). In the second, the portraits may be of anyone, but they belong to the owner. The most practical rule for writers is to avoid having two possessives in formal writing. If they occur, rewrite the sentence. As for informal use, the double possessive is idiomatic in English and has been for a very long time. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:7 English Grammar Rules You Should Know40 Synonyms for â€Å"Lie†45 Idioms with "Roll"

CHARITY FUNCTIONS Essay Example | Topics and Well Written Essays - 1750 words

CHARITY FUNCTIONS - Essay Example This gap between government remedies and social ills has long been a concern of organizational theorists in who examine corporate social responsibility, as well as humanitarians who work towards social change through establishing or donating to charities (Weisbord 2004). Although the general public consensus is that charities make a strong contribution to the social good, growing bodies of theorists and researchers have argued that the only function that charities can ever perform is that of relieving the symptoms without treating the disease (Rydenfelt 1983). In effect, charities merely salve people's conscience while maintaining the status quo. Within the world of finance such charity functions have emerged as firms or individual investors have placed funds into trusts with the intention that their donation is making a significant real world contribution to social progress. This essay explores this equity trust relationship through an examination of the extent that charities can tr uly be understood to make significant real world contributions, and argues that many of the current charitable organizations must structurally rethink their approach to humanitarian aid. When examining the extent that charities contribute to social progress one of the essential considerations is the establishment of a working understanding of the charity concept. In the United States, charities are clearly defined as non-profit organizations (NPO) that have philanthropic interests that directly contribute to the public good (Marion 2004). While the United Kingdom has a similar understanding as the United States, rather than defining the charitable organizations as the non-profit organizational label they are distinguished by the Charities Act. Originally established in 1993 the Charities Act has undergone a number of considerable amendments over the last two decades (Kihn 2012). The Charities Act 1993 was established by the Parliament of the United Kingdom as a means of altering the regulatory framework around which charities act (‘Charities Act, 2006’). The main provisions established in this act are the definition of the requirements to become a charity and the establishment of a Charity Tribunal to hear appeals from decisions of the Charity Commissions. Subsequent changes to this act, with the most recent 2011 act making alterations to the requirements for registering charities (Kihn 2012). These notions are significant as they establish the important elements of the United Kingdom’s charity trust system. Even as there are considerable amounts of charities that fall under the auspices of the United Kingdom’s Charities Act, a number of researchers have criticized these institutions for lack of true understanding of social change. Additionally, there are a number of laws that these charities benefit from. This is significant as it indicates that to a degree they fall under the auspices of government funding. Hudson (2009) indicates that the law grants charitable trusts in the United Kingdom exemption from most taxes, and the trustees have freedom from legal action. Although this research has found no direct link between the tax exemption and charitable inefficiencies, it seems highly possible that this policy has allowed a system to emerge where the government is actually subsidizing ineffectiveness. Each case is specific, yet there has emerged an overarching argument against these institutions. This argument contends that these equity funds simply stave off the immediate problem, yet fail to target the long-term solution. Metaphorically this

Contrastive AnalysisPaper Research Paper Example | Topics and Well Written Essays - 1000 words

Contrastive AnalysisPaper - Research Paper Example English as a language has developed over the years to become a language that is not only used predominantly between non-native speakers and native speakers but also amongst the non-native speakers. It has thus become critical for any individual wishing to have worldwide communication, to be fluent and use the language appropriately so as to be understood by others and also master how people from diverse cultural backgrounds use the language. (Wahba, E. 1998) Intelligible pronunciation has proved to be a crucial objective in any pronunciation training course. It’s therefore important to outline objectives that are realistic, relevant and sustainable for the communication needs of the learner. Pronunciation poses a great obstacle in communication thus it should be dealt with cautiously as wrong pronunciation of an item gives a completely different meaning, for instance when one pronounces â€Å"angry† for â€Å"hungry†, â€Å"bin† for â€Å"bean†( Hut haily, K. 2003). Contrastive Analysis and possible problems Several Arabic speakers carry out a variety of abnormal tentative tasks which involve discrimination of words. This entails putting aside words with similar consonantal patterns but with variance in their vowel structure (Huthaily, K. 2003). ... s are less important both in writing and in word building, and the sound identification structure relies on the tri-consonantal roots which are the basis of nearly all Arabic words. Word families in Arabic are completed up of sets of words that share a familiar set of three consonants, but differ in the manner in which the vowels are positioned in the consonantal structure. (White, L. 1989).This kind of word structure applies with much ease among the Semitic languages, but often creates difficulties for learners who want to learn a second language with different structural rules. This is because consonantal structure does not let adequate discrimination of words when its transferred to the lexical structure of English, where consonants are not the only important signals for a reader, but rather emphasizes on the importance of focus on the consonantal structure(Cook, V. J.1992). It’s because of this that you find that most Arabic learners will use a system of this sort in the e arly stages of learning English, though majority catch up with the correct handling of English words. Despite this, a few learners carry on this problem and will make small errors like â€Å"dismal point† for "decimal point" while others may never have this confusion. In a bid to juice out difficulties that face Arabic learners in learning English, scholars have indentified four elements that cause this. .Some learners are confused by sounds such as; /v/ and /f/ as in ‘fist’ and ‘vest’; /p/ and /b/ as in ‘pan’ and ‘ban’; /s/ and /_/ as in ‘san’ and ‘than’. Others put in a short vowel to shatter down the long consonant structures, so as to pronounce them as in /s_pr__/ for ‘spring’; /w___d/ for ‘wished’; /_:sk_d/ for ‘asked’ On the other hand, certain diphthongs

The Crucible by Arthur Miller Essay Example for Free

The Crucible by Arthur Miller Essay he Crucible emerged from a true story which makes the play more convincing. It was based on the Salem, Massachusetts Witch Trial in 1629. At the time people were extremely religious and believed in witchcraft and devilry. It was strictly forbidden for people to dance, sing, and laugh and if they were discovered doing these activities, they were accused of witchcraft and many were to die of this. Miller decided to write a play which would heighten Americas awareness of the impending of the communist in the 1950s. It is important for the audience to understand the historical background, and understand what living in Salem, Massachusetts was like in the 17th Century. The people of Salem were Puritans- descendents of the Pilgrim Father, who arrived in America from England in 1960 because they wanted a stricter way of life with regard to their religion. Their lives consisted of working, eating, sleeping and praying. Any kind of enjoyment was prohibited. This meant that singing and dancing was forbidden and seen as an interaction with the devil. People of Salem believed in witchcraft, and in 1692, many people were accused and hanged because of this. People incriminated each other, both neighbours and friends. This shows that although on the surface, society appears united, cracks were beginning to emerge. In the 1950s there was a modern day witch hunt in America. Instead of hunting witches Free thinkers, That is people who had individual thoughts were accused of disloyalty and communist sympathies, which often resulted in loss of their jobs. In order to protect themselves, just as in The Crucible, they blamed others. The Crucible was inspired by Millers experiences of the 1950s. It was Senator Joseph McCarthy who created the hunt for communists. The similarities between the Crucible and McCarthys accusations of the 1950s were denounced. Without proof or evidence the inciting of fear and suspicion would lead in the 1950s to the eventual break up of families and friendship as people accused each other of disloyal acts against America. This was to lead to America becoming permeated by paranoia and scepticism. Before the audience even meets Abigail, they find out that she is a trouble maker with an endless capacity for dissembling. In the opening act between Parris and Abigail, tension rises as Parris persistently questions her about the night they were dancing in the woods, what did you do with her in the forest? But Abigail denies any accusations and always defends herself, But we never conjured spirits. However Parris does not stop questioning her and feelings begin to heighten when he mentions witchcraft, trafficked with spirits in the forest. Abigail vehemently assents herself by saying, we never conjured spirits. At this stage she is trying to defuse the situation but the audience are already experiencing a steady rise in tension.

World War II Inventions :: essays research papers

Between 1939 and 1945, WWII brought many innovations and inventions to the world. New countries, organizations, weapons, and technological advances were produced. The three that had the maximum impact on the war were the invention of the radar, aircraft, and the atomic bomb because of their effective uses. The first practical radar system was invented in 1935 by the Scottish physicist Robert Alexander Watson, but it was later developed by the English during WWII. The radar was used to determine where a distant object was, how big it was, what shape it had, how fast it was moving and in which direction it was going. When Germany sent 2,000 planes every night for two solid months to try to gain control of the skies by destroying Britain’s nuclear air force, British pilots accurately plotted the flight paths of German planes , even in the darkness, due to the radar. The radar is important because it prevents planes to crash into each other and it is used today to manage traffic control, to detect missiles, and to detect weather conditions. Aircraft impacted WWII in a major way, it was the main weapon. Fighter aircraft of the second world war featured all the innovations of the 1930s. Piston-engined fighters continued to be refined and developed with increasing performance and capabilities. Planes were used in WWII because they were fast and because they could attack on land and sea. Planes impacted the history of the world because they were used to attack Britain by the Germans, they were used on the attack of pearl harbor and they were used to drop the atomic bomb on Hiroshima and Nagasaki. Planes played a significant role because they were the major attacking utensil used in this war. Unlike aircraft, the atomic bomb wasn’t used so much but it created more damage than planes and it ended war. The atomic bomb’s explosive power originates when the nucleus of a heavy atom is split. The uranium in an atomic bomb can release one million times as much energy as TNT. The Fission bomb impacted the world because it exterminated Hiroshima and Nagasaki, killing about 140.000 thousand people and injuring thousands. These bombs created Thermal radiation, which results from the extremely high temperatures created by an atomic explosion, causes serious burns on exposed parts of the body and may ignite fires over a wide radius.

The Service Change Health And Social Care Essay

This essay critically analyses service alteration required in physical therapy services for older people in India, specifically concentrating on developing falls bar. Fallss are one of the most common geriatric syndromes endangering the independency of older individuals. Hazard factors for falls include musculus failing, a history of falls, usage of four or more prescription medicines, usage of an assistive device, arthritis, depression, being older than 80 old ages of age, and damages in pace, balance, knowledge, vision, and activities of day-to-day life ( Krishnaswamy & A ; Usha, 2007 ) . There is therefore a demand for developing a comprehensive service which can supply preventative, healing and rehabilitative services for the aged in India. This is peculiarly of import as the aged population in India is turning. Harmonizing to the WHO, it is expected that there will be about 107 million in 2010, 198 million in 2030 and 326 million in 2050. The rapid addition in the figure of old people in the population raises assorted societal, economic and wellness issues ( Kumar et al, 2008 ) . However, unlike the developed states, India does non hold good structured, bing wellness services for the aged, taking to a comparatively ad hoc system of wellness attention bringing to this vulnerable population ( Krishnaswamy & A ; Usha, 2007 ) . Consequently, a specialised geriatric wellness service has to be developed, to educate, develop and help in the care of healthy life styles and to supply comprehensive wellness attention. There is a demand for extended instruction and communicating programmes to be undertaken through assorted media every bit good as governmental and nongovernmental organisations sing autumn events and preventative steps ( Krishnaswamy & A ; Usha, 2007 ) . In relation to the specific context of falls, this paper presents a service alteration which would imply the development of a autumn bar plan. This would affect preparation of cardinal stakeholders, su ch as Physicians, Health workers and Care givers. The development of the programme would besides look into the effectivity and feasibleness of utilizing new and advanced diagnostic and showing devices. These are required non merely to be cost effectual and advanced but should supply a practical tool for placing and forestalling possible falls. Specifically the essay foremost analyses further, the context of this service alteration, discoursing how it relates to wellness & A ; societal attention policy and pattern. Drivers and facilitators for the alteration are critically discussed along with possible barriers and suggestions for how these may be addressed are made. Perceived benefits and the possible impact on the bing service and patient result are so evaluated. How the alteration will be promoted, implemented and its impact evaluated will besides be discussed.2. MAIN BODY:Section 1: The context of the service alteration, discoursing how it relates to wellness & A ; societal atten tion policy and patternOver the following several decennaries, aged people will stand for a big section of the population. Aged people have common geriatric jobs such as impaired mobility, falls, impaired knowledge and urinary incontinency ( Prudham & A ; Evans, 1981 ) . Out of this, falls are common events in the lives of older people and can ensue in a scope of inauspicious results, from minor contusions to breaks, disablement, dependance and decease ( Kumar et al, 2008 ) . Recurrent falls are an of import cause of morbidity and mortality in the aged and are a marker of hapless physical and cognitive position ( Krishnaswamy & A ; Usha, 2007 ) . There are many factors taking to or doing falls in the aged, classified into intrinsic and extrinsic factors and can be a complex interaction between both ( Drozdick & A ; Edelstein, 2001 ) . Merely three large-scale national studies have been carried out entirely with the purpose of understanding the magnitude and form of assorted physical disablements among the aged population ( Reddy & A ; Sureender, 1992 cited in Krishnasawmy & A ; Usha, 2007 ) . Among the 35 provinces and brotherhood districts in India, Kerala has registered the highest proportion of aged. The aged in Kerala constitute 11 % of the population. The Kerala Aging Survey ( KAS ) , conducted among more than 5,000 aged ( 2,271 work forces and 2,722 adult females ) in 14 territories of Kerala reported that falls and breaks are a important issue among older grownups ( Krishnaswamy & A ; Usha, 2007 ) . Another survey by Joshi et Al ( 2003 ) conducted a cross-sectional study of 200 topics over 60 old ages old in a urban population of Chandigarh metropolis and rural population in Haryana metropolis in India reported that break occurred in 21.3 % , and other hurts occurred in 79.6 % of those who had fallen. Furth ermore, breaks among females ( 26.4 % ) were reported more often compared with males ( 16 % ) and break was seen more in urban topics ( 29.4 % ) compared with rural topics ( 13.4 % ) . On the other manus, Johnson et Al ( 2006 ) examined the frequence and nature of falls and fall-related hurts among older adult females in the province of Kerala, India and reported that about 1.5 to 2 million individuals are injured and 1 million succumb to decease every twelvemonth in India due to fall. Falling is emerging as a important public wellness job and is of import cause of morbidity and mortality in the aged. Most frequently the cause of autumn is multifactor. Falls and their squeal are potentially preventable and hence it is importance to cognize the hazard factors for falls in the aged. Therefore, fall bar schemes to turn to falls should be explored and implemented within the Indian context.Section 2: Drivers and facilitators for the alteration are critically discussed along with possible barriers and suggestions for how these may be addressed are made.At the beginning, it is desirable to sketch nucleus constituents that drive successful grounds based pattern execution known as â€Å" drivers † ( Metz et al. , 2007 ) . This would assist to fix a program and accomplish a success. A PESTLE analysis ( Renewal Associates, 2003 ) can look into the internal and external factors involved in the service of autumn bar. First, an appropriate authorities investing is require d to develop a showing tool appropriate for public consciousness runs, in coaction with academic establishments with expertness in research and development of showing tools ( Krishnaswamy & A ; Usha, 2007 ) . Second, preparation of Physicians, Health workers and Care givers in autumn bar plans, is desperately needed. Furthermore, pre-service and in-service preparation should be delivered. Training should include activities related to supplying specialised information, direction, or skill development in an organized manner to staff members at all degrees. Third, it is besides necessary to look into the effectivity and feasibleness of utilizing new and advanced diagnostic and showing devices. These are non merely cost effectual and advanced but could supply a practical tool for placing and forestalling possible falls. Additionally, puting up of wellness attention installations for the aged, at both authorities and private infirmaries and medical colleges will supply comprehensive atte ntion and to develop, informations, research methodological analysis and intercession techniques for falls and other related morbidities ( Krishnaswamy & A ; Usha, 2007 ) . Performing studies on falls among the aged life in all parts of India could assist in obtaining a comparative position and information proposing suited constabularies at regional and national degrees, to assist the aged to populate healthy and disability-free life. In add-on, there should be internal direction support available excessively. It refers to activities related to set uping constructions and processes that facilitate implementing a new evidence-based pattern by staff. These activities will supply leading and information on decision-making, back up the overall procedures and assist staff to stay organized and focused on the specific causes and bar of falls in aged population. Furthermore, persons or organisations, funders, policy shapers, or other community organisations that support a pattern, but are non straight involved in service bringing, should make systems-level partnership. It will guarantee the handiness of the fiscal, organisational, and human resources that are required to back up practicians and carry through any demands needed to set pattern into the day-to-day work. Finally, it is necessary to command practician ‘s public presentation and attachment to the new pattern introduced every bit good as observes accompli shments of peculiar results. This will assist to measure and better the pattern that does non run into staff member ‘s and patient ‘s outlooks. Apart from these, the societal, economical and legal factors are every bit of import drivers which influence the alteration. The aged populations, their household members and siblings are the chief facilitators of the physical therapy service alteration for the autumn bar and the population expects the service to be extremely equipped and treated by skilled healers and attention givers. They want to be given the greatest attending from a physical therapist and be provided the best attention possible. Therefore, the healers and attention givers are needed to be extremely skilled and have a complete thought of history of falls and autumn bar. As drivers are more than the facilitators, it is necessary to convert the drivers to ease proper service and carry through other demands through which both drivers and facilitators would be benefited. Finally, for the success of the new service, the authorities of India and the society should be unfastened to alterations and pull the concerned population for the service. Apart from drivers and facilitators for the autumn bar in older people in India, there would be possible barriers in the alteration which is needed to be considered. First, there would be a opposition from the doctors or healers to the new system of alteration, who find comfy in the bing system and may act upon other stakeholders from making the same. Second, deficiency of consciousness about the hazard factors of autumn and late entries in infirmaries may be a barrier to the service for fall bar. On the other manus, the long list of waiting in infirmaries, handiness to infirmaries and healers would be major barriers in service alteration. Apart from this, the support of the service would make up one's mind the eventual quality of the stakeholders and the autumn bar service group. Time is required to prosecute specializers, provide preparation and motivate physical therapists to make their best in handling patients. It would be advisable to pay physical therapists for the preparation taking into history the fact that physical therapy puting would profit largely from the evidence-based pattern ; it would be recognizable as the one lovingness about its patients. Furthermore, the money given would represent an inducement to derive physical therapists ‘ attending and encourage specializers to portion the cognition about evidence-based pattern. Some of physical therapists may defy the alterations in fright of occupation loss or debasement doing it more hard to present evidence-based pattern of the autumn bar service. Therefore, good leader and director may be needed to discourse future programs with employees and back up them. The positive effects can be seeable in many old ages and they may non carry through increasing demands of patients. In other words, it is hard to foretell accomplishments of peculiar ends and their consequence on physical therapy pattern. Therefore, it is necessary to pass on with patients, by studies and so set up accomplishable ends and timeframes to enable alterations and non let down physical therapy service users.Section 3: Perceived benefits and the possible impact on the bing service and patient result are so evaluatedThe autumn bar physical therapy service would decidedly profit the older people from the bing services. The older population need non hold to travel to the general infirmaries and base in the waiting line for long hours. Furthermore, the older population can straight come to the physical therapists. On the other manus, presenting a new autumn bar centres may make consciousness about the autumn hazards and can finally cut down the rate of autumn and morbidity in I ndia. However, clip is required to get the better of all the barriers but placing the hazard factors of autumn can cut down the instances of breaks in older people. By placing opposition from stakeholders, it would be possible to work on carrying those against or seeking to maintain them on the side in instance of farther uncertainty non to allow them negatively act upon the others. Movement involves alteration execution with promoting employees to see the job from fresh position and work together to accomplish a success. Finally, refreezing demands to take topographic point after the alteration has been implemented in order for it to be sustained. Its purpose is to stabilise the new state of affairs taking topographic point because of the alteration introduced. The effects of alteration should be evaluated loosely by studies, focal point groups and statistics informations. Observation could be used every bit good to cognize how physical therapists ‘ attitude changed after evidence-based pattern execution. By placing opposition from stakeholders, it would be possible to work on carrying those against or seeking to maintain them on the side in instance of farther uncertainty non to allow them negatively act upon the others. Movement involves alteration execution with promoting employees to see the job from fresh position and work together to accomplish a success. Finally, refreezing demands to take topographic point after the alteration has been implemented in order for it to be sustained. Its purpose is to stabilise the new state of affairs taking topographic point because of the alteration introduced. The effects of alteration should be evaluated loosely by studies, focal point groups and statistics informations. Observation could be used every bit good to cognize how physical therapists ‘ attitude changed after evidence-based pattern execution. Health attention policy shapers could execute every bit ‘observers as participants ‘ with no engagement but interaction wit h the other participants ( Polgar & A ; Thomas, 2008, p. 119 ) .They would be able to enter events and observe patients and interview physical therapists about their attacks towards peculiar status. Lewin ‘s three-step alteration theory is easy to follow and can assist to put appropriate program taking into history bing drivers, facilitators and barriers for alteration. In add-on to implementing the theory, coincident promotional activities could be included such as accessing through telecasting, wireless, newspapers and wellness magazines. The chief purpose to make so is to make to each and every corners of India about the autumn bar service. However, people of India besides suffers from poorness, hence, free services at rural countries and place based services for the people who can non come to the clinics or infirmaries would be great alteration of aid to the community. This essay critically analyses the service alteration required in physical therapy services for older people in India, specifically concentrating on developing falls bar. From the above treatment the chief findings of the service alteration is to place the issues of autumn hazard and consequently the alterations would be made. Again, for the autumn bar service, skilled physical therapists are required and present healer should be trained to get the better of the barriers. Finally, the survey recognised a demand for a good leader and a director to take the system alteration with coaction with Government of India. Unfortunately, this essay lacks grounds and literature about the autumn of aged people in India taking to generalisability of the consequence. Therefore, farther research and studies are warranted to advance grounds based pattern and could implement for the rehabilitation of the older population enduring from autumn.

The Effects Of The Memory English Literature Essay

This essay is an effort to analyze the importance of memory in Cormac McCarthys The Road, which I consider that the memory plays a important function to remain alive or non in that revelatory universe. In order to make this, I will explicate the memories and the dreams of the adult male and of the child and so I will do a comparing between their memories and dreams. The Road tells us a narrative of a male parent and his boy in an revelatory universe, in which they have to be going to the South to happen a warmer clime. While they are in the travel the adult male remembers minutes, state of affairss, and memories of the yesteryear. He besides has dreams, which some of these are about his married woman. When he dreams with his married woman, he remembers her in different ways, some of them romantic and others anti-romantic. In the first dream for illustration he remembers her in a manner that can be romantic. his pale bride came to him out of green and leafy canopy. Her mammillas pipeclayed and her rib castanetss painted white. She wore a frock of gauze and her dark hair was carried up in combs of tusk, combs of shell. Her smiling, her downturned eyes. ( 17 ) . It seems a self-contradictory dream, a romantic dream in the center of that revelatory universe, where the dead is one of the closer things you have in your ideas. However the 2nd dream of with his married woman is non romantic, in contrast, is terrorizing. In his dream she was ill and he cared for her. The dream bore the expression of forfeit but he thought otherwise. He did non take attention of her and she died entirely someplace in the dark and there is no other dream nor other waking universe and there is no other narrative to state. ( 32 ) . I think the two dreams are deformed contemplations of the yesteryear. The first dream would be a romantic transition that he had with her before the revelatory universe, in which the nowadays is besides assorted, because she is described by words like pale bride, rib castanetss painted white like if she was dead. This romantic dream could sham felicity for him, but in world, that memory is merely aching him. He can non maintain believing about the yesteryear, because that is a weak point for his endurance. If he keeps believing in past memories, he will be distracted in the present. The 2nd dream is besides a memory when his married woman moves off from them to decease entirely. In this portion he is more realistic about the present and even if is a thirsty dream, is better for him because he has to separate the yesteryear from the present and the unreal ideas, from the existent 1s to concentrate more on endurance. At the beginning of the novel, the adult male and the male child has a conversation about retrieving and burying memories: -Just retrieve that the things you put into your caput are the forever. You might desire to believe about that. -You bury some things, dont you? – Yes. You forget what you want to retrieve and you remember what you want to bury. ( 11 ) Stating that, about retrieving and burying, we could believe that the beautiful, happy memories are traveling to be forgotten, and that the terrorization memories remembered. So why does he after that retrieve a perfect twenty-four hours of his childhood, This was the perfect twenty-four hours of his childhood ( 12 ) , when he was in a lake with his uncle in a boat? Like it is said, the happy and beautiful memories arent helpful to last because he is traveling to hold problems concentrating on endurance. But there could be another possibility about the happy dreams or happy memories, one that could be utile. That happy dreams or memory could assist the adult male to believe that there was a life before the revelatory universe, and may that can give him more strength to remain alive. The child besides has dreams, bad dreams. He was born in the revelatory universe, so all the memories he has are about that new universe, but that doesnt mean that is bad. There is a point in the novel that the male child dreams that his male parent dies, and the male parent Tells to him that the good dreams are traveling to concern him. When your dreams are of some universe that ne'er was or of some universe that ne'er will be and you are happy once more so you will be and you are happy once more so you will hold given up. ( 202 ) . Because when you dream something that you want, when you wake up, you will see that was merely a dream and that you will ne'er see that. So in that point, you will give up your gusto for life. About the bad dreams he didnt say anything, but we could believe that if the good dreams will give up your gusto for unrecorded, the bad 1s could intend that you want to populate. When he said that, we can believe that at the beginning of the novel, when he had the romantic dream and the memory of the perfect childhood twenty-four hours, that he was worried and may be that he wouldnt privation to remain alive. There are no memories about the child, merely dreams, so the lone comparing that we can do with his male parent is with the dreams. The childs dreams are ever bad dreams and the male parent dreams are bad and good. The child hasnt got any memories about the universe before the revelatory universe, so thats why he ever has bad dreams, and may be, thats is why he is non so much worried like his male parent, because he merely knows the new universe. In the other manus, the male parent has good and bad dreams. The good dreams are memories before the revelatory universe, and the bad 1s of the revelatory universe. Besides we can state that the male parent has dreams with his married woman and that the male child doesnt. We could state that the male child may hold forgotten all most all of her memories, because he ne'er dreams with her. In contrast, the adult male dreams with his married woman because he doesnt bury her. There is besides a minute when the adult male thinks about why they do nt maintain her in their lives. He thought about the image in the route and he thought that he should hold tried to maintain her in their lives in some manner but he didnt cognize how. ( 56 ) . If the adult male thinks that, could be because he wants to explicate what could be love for the child. In the class of the novel the male child is burying about her, he doesnt bury her at all but he remembers fewer times. Is traveling to go on the same with the male parent memories when he is dead? I think the child will retrieve a batch the adult male, more than his female parent, because the female parent wasnt in the journey with them ; she was with them merely in their house. So he will retrieve his male parent and that is traveling to assist him to last, because when he will retrieve his male parent, at the same clip he will retrieve the things that the male parent did to seek for nutrient, or a perfect site to kip. Apart from the adult male and his boy, there are more people in that revelatory universe, but some of them arent good people and the child and the male parent name them bad people. These individuals are the blood cults, brutal packs of man-eaters These people are wholly integrated in the new universe, they kill people, and they eat people I think that these people have wholly forgotten the former universe and besides that they have forgotten all the memories about that universe. They are non human existences, they are and they act like animate beings. There are besides good people, for illustration the 1s that the child meets when his male parent dies. These people still remembers the former universe and they still have memories of the yesteryear, and thats why they are good people, because the remember how to be human existences and non animate beings.

Post Civil War for Blacks essays

Post Civil War for Blacks essays Black Migration In the United States Of America During the 20th Century The North was the Promised Land. It was the land of hope. But it was not quite the fulfillment of the Promised Land as we had anticipated. Yes, they had better jobs, your children could go to better schools, and they could vote. But there were so many other obstacles, like racism: the transfer of the Jim Crow of the South, to the racism of the North. Between the turn of the century and 1930, more than 1 million black southerners set out on one of Americas most important mass movements. These people migrated from the Souths countryside to the cities in the North. They hoped to find better jobs, a new sense of citizenship, and a new respect for themselves, their families, and a chance at a new life. In 1863 the black population experienced the abolition of slavery by the Emancipation Proclamation, but slavery lasted many years until their arrival in urban America. To understand why they left the rural South we first must go back and review the harsh and unbearable conditions that forced them to migrate. Even before the Civil War, the Dred Scott Decision showed the situation of African Americans in the United States society. Immediately after the war and after two centuries of slavery white southerners resented not only the emancipation, but also any behavior, words, or attitudes by African Americans implying equality or common rights. After few traces of freedom whites stopped the steps toward integration. Unfortunately the freedom of African Americans began in an atmosphere that was as unpromising emotionally as it was economically, and politically. Most southern whites felt it was their duty to keep blacks in their place, and they did this through violence. Loca l governments also imposed severe vagrancy laws applied to black adults, compulsory apprentice laws for black children and numer...

Brant Case Analysis

97 and for the first five months of 2004, it fell to $9. 07. Question 2: When comparing performance during the first five months of 2004 with performance in 2003, which warehouse shows the poorest change in performance? The worst change is the company’s own warehouse (located in Fargo), where costs per unit shipped increased 31%. Among the public warehouses used, Denver was the worst in terms of cost per unit handled. It is also the most expensive public warehouse that Brant uses. Question 3: When comparisons are made among all eight warehouses, which one do you think does the best job for the Brant Company? What criteria did you use? Why? Using the cost per unit handled criterion, St. Louis does the best job, closely followed by Chicago. Question 4: J. Q. is aggressive and is going to recommend that his father cancel the contract with one of the warehouses and give that business to a competing warehouse in the same city. J. Q. feels that when word of this gets around, the other warehouses they use will â€Å"shape up. † Which of the seven should J. Q. recommend be dropped? Why? Denver has the lowest volume and highest unit costs among all the public warehouses used. In addition, it had been closed by a strike which must have inconvenienced the Brant Company. It may be that the warehouse workers’ unions are strong in the Denver area. J. Q. should probably check out rates and productivity measures of other Denver warehouses before deciding to drop its current warehouse there. Question 5: The year 2004 is nearly half over. J. Q. is told to determine how much the firm is likely to spend for warehousing at each of the eight warehouses for the last six months of 2004. Do his work for him. There is not enough information to do a very precise forecast. J. Q. assumes that the proportion of costs occurring during the first five months of 2003 should be in the same proportion in 2004. (1)  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   (2)  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   (3)  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚   (4) Warehouse location| % 2003 costs occurring in first five months| Actual costs for first five months of 2004 ($)| Projected total costs in 2004 ($)| Projected costs in the last six months of 2004 ($)| Atlanta| 22. 88| 40,228| 175,822| 116,204| Boston| 44. 00| 29,416| 66,885| 32,085| Chicago| 53. 43| 141,222| 264,312| 105,556| Denver| 35. 00| 14,900| 42,571| 23,714| Fargo| 54. 00| 9,605| 17,787| 7,012| Los Angeles| 72. 20| 93,280| 129,197| 30,781| Portland| 49. 30| 42,616| 86,442| 37,559| St. Louis| 44. 80| 19,191| 42,837| 20,265| The projected costs in 2004 (column 3) are calculated by dividing the actual costs for the first five months of 2004 (column 2) by the percent of 2003 costs that occurred in the first five months (column 1). For example, Atlanta’s actual 2004 costs of $40,228 divided by 2003’s 22. 88% yields projected 2004 costs of approximately $175,822. The projected costs in the last six months of 2004 (column 4) are calculated by subtracting the actual costs for the first five months of 2004 (column 2) from 2004’s projected total costs (column 3). This gives us the projected costs for the last seven months of 2004. However, we are only interested in the last six months of 2004, so this number is multiplied by 6/7, or . 857. Continuing with Atlanta, 2004’s projected total costs of $175,822 minus the first five months’ actual costs of $40,228 equals $135,394. Multiplying this by 6/7 yields projected six months’ costs of approximately $116,204. Question 6: When comparing 2003 figures with the 2004 figures shown in Exhibit 13-A, the amount budgeted for each warehouse in 2004 was greater than actual 2003 costs. How much of the increase is caused by increased volume of business (units shipped) and how much by inflation? There are several ways to approach this question. One involves calculating the volume difference and inflation difference for each warehouse, as follows: Volume difference = 2003 unit costs x (2004 units shipped – 2003 units shipped) Inflation difference = 2004 units shipped x (2004 unit costs – 2003 unit costs) For example, Atlanta’s volume and inflation differences are: Volume difference: $8. 99 x (18,000 – 17,431) = $8. 99 x 569 = $5,115 Inflation difference: 18,000 x ($9. 97 – $8. 99) = 18,000 x $. 98 = $17,640 Question 7: Prepare the firm’s 2005 warehousing budget, showing for each warehouse the anticipated number of units to be shipped and the costs. Again, this can be done in several ways. One is to assume that the 2004 to 2005 increases will be exactly the same amount as the 2003 to 2004 increases (with units shipped rounded to the nearest hundred, and costs rounded to the nearest $500). This would yield the following results: Warehouse location| Differences in units shipped b/w 2003 and 2004| Units shipped  in 2004| Projected units shipped in 2005| Difference in warehouse costs b/w 2003 and 2004 ($)| Warehouse costs in 2004 ($)| Projected warehouse costs in 2005 ($)| Atlanta| 600| 18,000| 18,600| 21,000| 178,000| 199,000| Boston| 300| 7,200| 7,500| 9,500| 73,000| 82,500| Chicago| 1,900| 30,000| 31,900| 38,500| 285,000| 323,500| Denver| 100| 3,100| 3,200| 3,000| 31,000| 34,000| Fargo| 0| 2,000| 2,000| 500| 17,000| 17,500| Los Angeles| 500| 17,000| 17,500| 24,000| 176,000| 200,000| Portland| 700| 9,000| 9,700| 12,000| 85,000| 97,000| St. Louis| 2,100| 8,000| 10,100| 4,000| 56,000| 60,000| Another method would use percentage changes. Question 8: While attending classes at the university, J. Q. had learned of logistics partnerships. Should Brant Freezer Company attempt to enter into a partnership relationship with these warehouses? If so, what approach should it use? Assuming that a partnership approach was to be used, Brant would have to think of some sort of sharing of potential risks and profits. Offhand, the case does not provide much information to go on, other than cost containment or reduction is an issue. Brant Case Analysis 97 and for the first five months of 2004, it fell to $9. 07. Question 2: When comparing performance during the first five months of 2004 with performance in 2003, which warehouse shows the poorest change in performance? The worst change is the company’s own warehouse (located in Fargo), where costs per unit shipped increased 31%. Among the public warehouses used, Denver was the worst in terms of cost per unit handled. It is also the most expensive public warehouse that Brant uses. Question 3: When comparisons are made among all eight warehouses, which one do you think does the best job for the Brant Company? What criteria did you use? Why? Using the cost per unit handled criterion, St. Louis does the best job, closely followed by Chicago. Question 4: J. Q. is aggressive and is going to recommend that his father cancel the contract with one of the warehouses and give that business to a competing warehouse in the same city. J. Q. feels that when word of this gets around, the other warehouses they use will â€Å"shape up. † Which of the seven should J. Q. recommend be dropped? Why? Denver has the lowest volume and highest unit costs among all the public warehouses used. In addition, it had been closed by a strike which must have inconvenienced the Brant Company. It may be that the warehouse workers’ unions are strong in the Denver area. J. Q. should probably check out rates and productivity measures of other Denver warehouses before deciding to drop its current warehouse there. Question 5: The year 2004 is nearly half over. J. Q. is told to determine how much the firm is likely to spend for warehousing at each of the eight warehouses for the last six months of 2004. Do his work for him. There is not enough information to do a very precise forecast. J. Q. assumes that the proportion of costs occurring during the first five months of 2003 should be in the same proportion in 2004. (1)  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   (2)  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   (3)  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚   (4) Warehouse location| % 2003 costs occurring in first five months| Actual costs for first five months of 2004 ($)| Projected total costs in 2004 ($)| Projected costs in the last six months of 2004 ($)| Atlanta| 22. 88| 40,228| 175,822| 116,204| Boston| 44. 00| 29,416| 66,885| 32,085| Chicago| 53. 43| 141,222| 264,312| 105,556| Denver| 35. 00| 14,900| 42,571| 23,714| Fargo| 54. 00| 9,605| 17,787| 7,012| Los Angeles| 72. 20| 93,280| 129,197| 30,781| Portland| 49. 30| 42,616| 86,442| 37,559| St. Louis| 44. 80| 19,191| 42,837| 20,265| The projected costs in 2004 (column 3) are calculated by dividing the actual costs for the first five months of 2004 (column 2) by the percent of 2003 costs that occurred in the first five months (column 1). For example, Atlanta’s actual 2004 costs of $40,228 divided by 2003’s 22. 88% yields projected 2004 costs of approximately $175,822. The projected costs in the last six months of 2004 (column 4) are calculated by subtracting the actual costs for the first five months of 2004 (column 2) from 2004’s projected total costs (column 3). This gives us the projected costs for the last seven months of 2004. However, we are only interested in the last six months of 2004, so this number is multiplied by 6/7, or . 857. Continuing with Atlanta, 2004’s projected total costs of $175,822 minus the first five months’ actual costs of $40,228 equals $135,394. Multiplying this by 6/7 yields projected six months’ costs of approximately $116,204. Question 6: When comparing 2003 figures with the 2004 figures shown in Exhibit 13-A, the amount budgeted for each warehouse in 2004 was greater than actual 2003 costs. How much of the increase is caused by increased volume of business (units shipped) and how much by inflation? There are several ways to approach this question. One involves calculating the volume difference and inflation difference for each warehouse, as follows: Volume difference = 2003 unit costs x (2004 units shipped – 2003 units shipped) Inflation difference = 2004 units shipped x (2004 unit costs – 2003 unit costs) For example, Atlanta’s volume and inflation differences are: Volume difference: $8. 99 x (18,000 – 17,431) = $8. 99 x 569 = $5,115 Inflation difference: 18,000 x ($9. 97 – $8. 99) = 18,000 x $. 98 = $17,640 Question 7: Prepare the firm’s 2005 warehousing budget, showing for each warehouse the anticipated number of units to be shipped and the costs. Again, this can be done in several ways. One is to assume that the 2004 to 2005 increases will be exactly the same amount as the 2003 to 2004 increases (with units shipped rounded to the nearest hundred, and costs rounded to the nearest $500). This would yield the following results: Warehouse location| Differences in units shipped b/w 2003 and 2004| Units shipped  in 2004| Projected units shipped in 2005| Difference in warehouse costs b/w 2003 and 2004 ($)| Warehouse costs in 2004 ($)| Projected warehouse costs in 2005 ($)| Atlanta| 600| 18,000| 18,600| 21,000| 178,000| 199,000| Boston| 300| 7,200| 7,500| 9,500| 73,000| 82,500| Chicago| 1,900| 30,000| 31,900| 38,500| 285,000| 323,500| Denver| 100| 3,100| 3,200| 3,000| 31,000| 34,000| Fargo| 0| 2,000| 2,000| 500| 17,000| 17,500| Los Angeles| 500| 17,000| 17,500| 24,000| 176,000| 200,000| Portland| 700| 9,000| 9,700| 12,000| 85,000| 97,000| St. Louis| 2,100| 8,000| 10,100| 4,000| 56,000| 60,000| Another method would use percentage changes. Question 8: While attending classes at the university, J. Q. had learned of logistics partnerships. Should Brant Freezer Company attempt to enter into a partnership relationship with these warehouses? If so, what approach should it use? Assuming that a partnership approach was to be used, Brant would have to think of some sort of sharing of potential risks and profits. Offhand, the case does not provide much information to go on, other than cost containment or reduction is an issue.

Justifying Frances Demands during the Two World Wars Essay

Justifying Frances Demands during the Two World Wars - Essay Example Given her diminished state, France's demands in treaties following each of the two world wars in the 20th century is of no surprise. Thus, as this essay will argue, France's demands during World War I and World War II are essentially similar, and based on similar justifications - the fear of a German threat, worsened by the concern that her allies will not come to her aid, and the inevitable need to embark on economic reconstruction after the war - all of which shaped France's stance during post-war negotiations. In January 1919, the victorious powers after World War I, led by President Woodrow Wilson of the United States, Premier Georges Clemenceau of France, and Britain's Prime Minister Lloyd George began negotiations for what will later be known as the "Treaty of Versailles." The main goal of the treaty is, at the very least, to ensure the stability of the international system after the war (Treaty of Versailles, Article 1). ... Thus, what justifications did France have for such demands First, it is of no surprise that France, after both World War I and World War II will demand guarantees for its security justified by the fear of a possible German attack. In the case of World War I under the Treaty of Versailles, this fear is based on the fact that towards the end of the war, France is in no position to defend itself from an attack, be it Germany or another country because of the massive destruction left by the war rendering France defenceless. As Pitman Potter points out, "in case of a German attack, there can be no doubt of the reality that of the fear of such an attack on the part of the French" (1919: 666). In addition, with regard to the territorial arrangements along the Rhine, France's fear is justified because Rhine is a strategic location for France against a German invasion (Finch 1933: 727). However, what is unique about France's fear of Germany, at least after World War I is based on France's historical experience. As Potter notes, Though the need for French fear of a repeated German attack seem slight from this distance, the state of feeling in France - even in Government circles - is determined more by the facts of 1870-1914 than by the facts of 1918-1919. (Potter 1919: 665) Where during such time, France has experienced, and is still experiencing, a significant decline in its population compared to Germany. According to a census comparing French and German military manpower, the military manpower of the two countries began to display a steadily widening gap after 1870, despite the increasing rate of immigration in France such that by 1911, there existed a 3 million gap between the two countries in favour of France (Population Index 1946: 75).